The 1980′s and early 90′s were a magical and fundamental time in gaming history. Many long-standing franchises like Super Mario Bros and The Legend of Zelda started in this era, and the marketing potential of all of this Nostalgia will not be overlooked at E3 2013.
With the announcement of Duck Tales Remastered, and the upcoming The Legend of Zelda, A Link to the Past 2, E3 is ushering in an age of old and new. Sure the upcoming hardware of Xbox/PS4 will be the main story, but “Remastered” and “Long awaited Sequel” will undoubtedly be buzz words this E3.
Us “old” gamers who remember the good ole’ days of combing every square inch of Hyrule’s Light and Dark World are eager to revisit Links adventures in this 16-bit world. And new gamers who haven’t experienced these games, are about to get a lesson in classic game mechanics and gaming history. Sure the graphics will be updated, and the music fidelity will be improved, but the gameplay and memories will be there in all of their former glory.
I think this is genius marketing planning. The 30 something generation is either still playing games and will flood to these familiar titles, or they will have children to buy games for, and these titles will be safe and exciting to share with their kids. I fit into both categories. I will certainly buy and play these games for myself, but I can’t wait to share these titles with the younger generation of my family and friends.
What do you think? Is it cheap and unoriginal to “go back to the well” so to speak, rehashing old titles and slapping a new coat of paint on them? Or are these upcoming re-releases and upcoming sequels to 20-year-old franchises exciting and welcome? Sound off in the comments below.