Those who run websites and are moderately serious about understanding their social sharing statistics may have already heard about Gigya, a company that offers social sharing and advanced tracking tools which are used by many large sites on the web. According to their Q2 figures (April – June 2013), about only 2% use Google+ to share stories compared to Facebook’s 50%, Twitter’s 24% and even Pinterest’s 16%.
Google has always boasted about huge increases in registrations and activations, and also tries to cover up activity by saying that privately shared content isn’t reflected in its statistics but Gigya uses its own methods via their custom platform to count the number of time stories are shared. While it doesn’t paint the whole picture of Google+’s situation, it’s a grim result given how much time has passed already. Let’s face it, +1s and Likes on stories don’t add much value to brands who are intentionally looking to get their content shared across profiles, and with web publications trimming the number of share buttons on their sites, will Google+ still remain in the mix in the near future?
The big question now is how well or poorly are accounts being converted from sign-ups to activity, and how well is information being spread across the platform or is it just remaining stagnant within communities and circles?