Facebook is planning to introduce 15-second autoplay video ads as a way to bring in more revenue.
If you thought video ads were annoying on regular websites, Facebook is planning to do the same by introducing 15-second long clips as their way of taking on the more traditional television media outlets. The ads which can only be filtered by age and gender well sell between $1 million to $2.5 million per day and will be showed to users a maximum of three times per day.
With over 80-100 million US users logging into Facebook on a nightly basis, the ads will target a world audience just like how television ads would, with no filters for factors like location, interests, income, etc.
This comes as yet another step towards serious monetization since the social network went public on the stock market. Currently, users are forced to deal with more promoted posts, ads, and having to pay to message non-friends, among other things. Even page owners have gotten hit hard because now they are required to fork up cash to get more post visibility.
Given that Facebook users have a complain and comply attitude towards the service, will this be the change that breaks the last straw?