Just like Twitter’s 140 characters, Vine’s video service allows users to capture a short 6-second looped video (with the option of sound capture) and upload it directly to Twitter. Tweets with Vine embeds will automatically play these looped videos. If the uploader has included sound, the video will be muted by default with the option to turn on sound later on.
The service is geared towards creativity. In their blog, they say:
Posts on Vine are about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.
Even though Vine has been officially acquired by Twitter, you can still sign up for an account even if you’re not on Twitter. We definitely see an app like this shining in places like war zone or at any other major events where uploading larger-sized video files may not be an option, but we’ll have to wait and see where it may excel otherwise.
While it clearly isn’t a competitor to services like YouTube, it may be a step forward to slowly killing 3rd party services like Twitvid and yfrog. The app has been made available on all iOS devices and can be downloaded here. If you’re wondering why there isn’t an app for Android or Windows, they have stated that they are at work on finishing the equivalent versions for those devices.
Check out these samples below.
Holding hands at Tilden park vine.co/v/biTaEEwdq2n?1
— James Buckhouse (@buckhouse) January 24, 2013
mixing gnarly basslines today vine.co/v/b55LOA1dgJU
— ŦҤE GŁłŦ₡Ҥ MØB (@theglitchmob) January 23, 2013