Intel has launched the Yolo phone, the first smartphone aimed specifically for the people of Kenya.
The phone which costs KEN 10,999 or about US $126 has a 1.2Ghz Atom Z2420 processor with 512MB of RAM, a 3.5 inch display (320×480 resolution), 5MP camera, Android 4.0.4, and 4GB of on board storage which can be expanded to 32GB with the microSD slot.
The Yolo (trademarked name) will be made available via Safaricom with an initial 500MB data package, allowing owners to enjoy browsing the web at HSPA+ speeds.
In terms of benchmark data (via AnTuTu), the phone actually outperforms the Galaxy Note, Galaxy SII, and Galaxy Nexus, and is just a tad under the Asus Transformer Prime’s performance stats. Reviews indicate that the phone actually makes for a very good entry level device given the relatively low price, with the addition of stock Android versus a skinned design seen on more popular brands like Samsung and HTC.
Yes, Intel is targeting the mobile market, but they have taken a different approach using their Lexington-based chips by ditching LTE and targeting developing nations (such as Kenya) to slowly build their global presence, rather than going head to head with the top guns in the already developed/competitive markets such as the United States, Europe, and parts of Asia.
“We’re redefining what cost-conscious Kenyans can expect from a smartphone,” said Peter Arina, general manager, Safaricom’ s Consumer Business Unit. “The Intel-based Yolo smartphone strikes a unique balance between price and performance – we consider it to be a real breakthrough. It’s great news that Kenya will be the launch country in Africa for smartphones with Intel Inside and we expect a great reception from our customers.”
“We are delighted to partner with Safaricom in bringing the first smartphone with Intel Inside to Kenyan consumers” said Aysegul Ildeniz, Regional Director for the Middle East, Turkey and Africa Region. “The new handset extends the benefits of Intel technology to more smartphone users around the world and we believe that Kenyan consumers will welcome the increased functionality and overall value of the device. We look forward to our continued cooperation with Safaricom.”
Hopefully ‘YOLO’ means something different in Keyna.