Google might no longer use cookies to track users

By: - 19th Sep 2013
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Google might stop using cookies to track its users, according to a report on the Wall Street Journal.

As a replacement for cookies, Google might “create its own anonymous identifier for each individual.” Google’s reasoning is that, by not using cookies, it would try and make the Internet a more secure place for users.

Here’s what a Google spokesperson told the Wall Street Journal:

We believe that technological enhancements can improve users’ security while ensuring the Web remains economically viable. We and others have a number of concepts in this area, but they’re all at very early stages.

Nothing has been confirmed, though this would empower Google in terms of advertising. Because cookies might no longer be used, advertisers would have to go directly to Google in order to gather users’ habits, giving Google an even stronger foothold in the advertising realm.

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