Google might stop using cookies to track its users, according to a report on the Wall Street Journal.
As a replacement for cookies, Google might “create its own anonymous identifier for each individual.” Google’s reasoning is that, by not using cookies, it would try and make the Internet a more secure place for users.
Here’s what a Google spokesperson told the Wall Street Journal:
We believe that technological enhancements can improve users’ security while ensuring the Web remains economically viable. We and others have a number of concepts in this area, but they’re all at very early stages.