Samsung takes a stab at NFL trademark enforcers in Super Bowl commercial

Bradley Wint
By: - 1st Feb 2013
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Samsung has released its 2013 Super Bowl teaser ad entitled ‘El Plato Supreme’ as part of #TheNextBigThing campaign, poking fun at pesky IP companies that sue for using the Super Bowl name in ad campaigns.

Their one minute ad features Seth Rogen and Paul Rudd pitching sales ideas to Bob Odenkirk (most of us know him as Saul Goodman from Breaking Bad), but Bob shuts them down every time they try to mention the phrase ‘Super Bowl’ on the grounds that it’s trademarked, and just using it in any way that doesn’t conform to the very strict guidelines could mean having to iron court clothes.

What’s funny about the ad is that many people (especially Apple fans) actually thought that Samsung was trying to get back at Apple after they were forced to pay up $1 billion in damages in a major copyright infringement court case last year. Various radio personalities were quick to point out that the ad is actually an evolution of NFL trademark jokes that were made every time the Super Bowl drew close.

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