Android and Windows phones gain big market share in 3rd quarter; iPhone slows and BlackBerry declines

Bradley Wint
By: - 13th Nov 2013
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Android’s worldwide market share has soared to an all time high of 81% in the 3rd quarter of  2013 with 211.6 million units shipping, according to IDC. Just last year around the same time, they had only shipped 139.9 million units which accounted for 74.9% of the market share at that time. The increase from last year represents a 51.3% growth.

Windows phones have also done pretty well in comparison to last year, within 9.5 million phones being shipped this 3rd quarter versus just 3.7 million last year. Its growth rate was 156%, but that’s obviously just a singled-out comparison, but its growth it still noteworthy thanks to the help of Nokia switching primarily to the Windows Phone platform. On the bigger side of things though, Windows Phone only represents 4.1% of this 3rd quarter’s market share but that’s up from 2% last year.

Apple has managed to sell more units this quarter, clocking 33.8 million units shipped compared to 26.9 million units shipped last year. They obviously still have some steam in their engine, but market share has decline to 12.9% from 14.4% last year. Apple has been under fire recently for its lack of innovation, but its impressive following built up by Steve Jobs is definitely still paying off now and in the near future. Their growth rate between Q3 of 2012 to 2013 is in the positive at 25.6%.

“Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price,” said Ramon Llamas, Research Manager with IDC’s Mobile Phone team. “Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward.”

“Almost all successful Android vendors have added one or more 5-7-inch phablets to their product portfolios,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “And Nokia’s recent announcement of the Lumia 1320 and 1520 put them in the category as well. In 3Q13, phablet shipments accounted for 21% of the smartphone market, up from just 3% a year ago. We believe the absence of a large-screen device may have contributed to Apple’s inability to grow share in the third quarter.”

Finally we have that awkward guy in the party, BlackBerry. The once king of smartphones shipped just 4.5 million units this Q3 compared to 7.7 million last year. Their market share is now down to just 1.7% from 4.1%. The decrease represents a 41.6% drop. BlackBerry’s future is still extremely shaky and we’re honestly not sure where they are going right now. The only thing they have going for them is BBM.


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