Porsche folds after storm of Internet criticism over “Lemon 911″ viral video

Bradley Wint
By: - 18th Apr 2014
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After saving up for many years, Nick Murray was finally able to purchase the car of his dreams, a Porsche 911 (991) Carrera S. The purchase was made on June 27th, 2013 and since then, everything that could possible go wrong with the car, went wrong. There was no doubt that he purchased a lemon.

Since then, he’s been documenting the various problems he’s been experiencing over the many months of ownership via his YouTube channel. Here’s the latest video which summarizes what’s been going on so far.

He encountered numerous problems including battery depletion, water leaking through the dashboard, the electronics display randomly restarting when he hit bumps on the road, smoke coming from the dash and door panels, random engine cutoffs, power windows that would slowly slide down on their own, which are just a few from a very long list of other issues.

He went to Porsche on many occasions and even after having several components repaired and replaced, Nick just didn’t seem to have any luck since his problems got worse over time. He reached the point where he was just fed up of having to be in the garage every week and demanded that he either get a new car or have all his money refunded. Porsche initially offered him compensation packages which would allow him to recover a partial dollar amount for the car, but Nick felt that with all the issues he had to endure, he shouldn’t have to accept less than the full value or a new car.

Negotiations eventually started breaking down to the point where they were subtly threatening him by recommending that he take the case to court, but instead he decided to do a follow up video.

The above video made its way around Facebook and Twitter, and ended up on Reddit where it gained even more traction. Since then, Porsche has been receiving a hammering via its social media outlets including Facebook and Twitter.

Here’s a screenshot of fans been posting Nick’s video hundreds of times in many of Porsche’s Facebook page posts.

facebook-lemon-porsche

Porsche has since folded to his demands after the firestorm of Internet rage, and according to an update via the video, he will be getting either a new 911 or a full refund (as mentioned in a later added annotation in the video).

lemon-update

We don’t have any more details beyond that, but at least his Internet campaign worked. He’s expected to post an update via his YouTube channel, and we’ll be sure to include that update in this post as well.

It’s clear that Porsche now understands the power of social media and the repercussions of viral content.

Update – Here’s his update video.

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